Our Story

…Justa is a collective network which continues to grow organically, with strong roots it will grow to benefit all who are involved, beginning with a few and blossoming exponentially…

  • In August of 2009
    Discovering Guatemala

    Discovering Guatemala

    I found myself on Lake Atitlan, Guatemala. I was introduced to this land and its people through working with a friend in her artisan project, and we instantly began working directly with several local women. I was stunned by the beauty and power of my surroundings, but the ambition and strength of the women is what solidified my lifelong connection with them.

  • In January of 2010
    Trusting the gringa

    Trusting the gringa

    I began organizing a group of traditional bead-workers, six women from different villages and language backgrounds who did not know or trust each other completely. To form a collective, this trust was our first initiative. Trusting each other and trusting me, the gringa from an unknown outside land. Many foreigners go to Guatemala to help, few stay and make a lasting impact.

  • Throughout 2010
    Building a bridge between two worlds

    Building a bridge between two worlds

    Over the first year, our trials and tribulations helped us grow closer as a cohesive group. The women began to confide in each other, and as they began to understand my respect for them, they returned that respect to me. We figured out ways to connect two worlds different in language, education, perspectives, and general way of life. We developed systems to overcome these barriers, enabling the artisans to function in Guatemala while connecting to the Western market. From our Western perspective, modern technology has helped tremendously with teaching and using tools such as ATM machines, online banking, email, and even calculators, all of which were previously unused and mostly unknown by these women. But there are perspectives that our Western minds do not innately understand that are so necessary to successfully create this bridge. Their lessons to me cannot be quantified or measured. Life lessons of perseverance and strength, which manifest themselves in a completely different connotation from our English ideas. Between those differences we find common ground and connect with our fellow woman, and the branches continue to grow.

  • Keeping it personal

    These women are now my dearest friends and role models. We laugh and joke together, have group lunches and birthday celebrations. Their children play and learn with us; and very importantly, their husbands have grown to respect our work.

  • Throughout 2010
    JUSTA is born!

    JUSTA is born!

    In 2010, aided by the mentoring of some wonderful friends, I officially began JUSTA to provide these women an avenue to sell their products.


    My commitment to the women is to provide them consistent, living wages for their families, as well as an open and secure space to learn, create, and grow as women, mothers, and leaders in their communities.


     

  • At our core

    At our core

    The collective members learn everything I learn. We teach each other. As I continue to equip and empower them with continuing education and business knowledge, my goal is that these women will continue to grow this project for themselves. I will always be with them, but their strength will allow them to become more and more independent.

  • Spreading the work

    Since starting JUSTA, I have expanded to include working with three other collectives: Kem Ajachel textile collective, Queivac shoe collective, and Sabor del Sol women’s sewing and dried fruit collective. I have followed this same model of development for these two collectives. As we keep growing, JUSTA roots are extending into four villages around Lake Atitlan, incorporating 21 artisans, and reaching over 80 family members.

This is not only my story, it is their story as well.

Jessie Long, JUSTA Founder and Executive Director

In addition to these amazing artisans, JUSTA’s development has been aided by several volunteers, helpers, and mentors. Read more about the organizers and volunteers.

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